Leading and Influencing through Social Media

Posted by: conniecheung - Posted on:

Do you want to learn how social media can help you, as a health and social care leader to:

  • extend your reach to share and gather ideas?
  • work with others to solve big problems?
  • promote your service as an exciting and positive place to work?
  • influence and engage more effectively with your teams, stakeholders and service users?
  • get a real time sense of how people are feeling?
  • understand the possible pitfalls of social media and how to navigate them?

Social media provides health and social care leaders with tools to share information, to debate health care policy and practice issues, to promote positive health behaviours, to engage with the public, to educate and interact with patients, carers, students, and colleagues. Leaders can use social media to potentially improve health outcomes, develop a professional network, increase personal awareness of news and discoveries, motivate patients, and provide health information to the community.

Social media provides an excellent opportunity to exercise small scale or large-scale leadership across the health and social care landscape and to influence in a positive way

It allows open communication in all directions, without hierarchical barriers.

Evidence shows that when people feel they have a direct line of communication to decision makers, they feel more empowered and engaged.

This programme of virtual seminars and workshops is for leaders of all levels and all backgrounds working in Primary Care. It will give you the ‘what’, the ‘how’ and the ‘why’ of influencing and engaging as a leader through social media. Starting with a theory led interactive seminar which will cover the strategic thinking and best practice of these communication channels, followed by 4 deeper dive workshops that will allow delegates to understand the ‘how’s of Facebook, Twitter, LinkedIn and Instagram.

Programme Outcomes

The programme will:

  • Support leaders to be inspired by good examples and feel confident to replicate good practice
  • Give leaders more confidence about the value of social media as a leadership tool in the workplace and feel more likely to use it pro-actively
  • Enable leaders to describe how they might use social media as part of a wider engagement and communication strategy
  • Support leaders to gain an understanding of how to evaluate impact via social media
  • Support leaders to understand how to ‘brand’ themselves taking into account the wider organisation and system in which they work

Who are these sessions for:

These workshops are for leaders of all levels and all backgrounds working in Primary Care

Book your place:

Introductory Webinar – Thursday 23rd February, 10:00 – 13:00 – Click here to register

Twitter – Wednesday 22nd March, 10:00-11:30 – Click here to register

Facebook – Thursday 23rd March, 10:00-11:30Click here to register

LinkedIn – Wednesday 29th March, 10:00-11:30 – Click here to register

Instagram – Thursday 30th March, 10:00-11:30 – Click here to register

Facilitator Bio

Natalie Sherman – Recently named the UK’s No.1 Social Media & PPC adviser and one of South West Insider’s ‘42 under 42’, Natalie is driven by the pursuit of social good – and damn good social media. She has poured her expertise into hundreds of businesses and charities, creating results they can actually look at, measure and appreciate the impact of.

Attendance and Cancellation Policy:

Your commitment to attendance is crucial to the success and outcome of our events, as well as your continued personal development. Spaces are limited and non-attendance prevents others from benefiting from the opportunity. If you are no longer able to attend, please email [email protected] as soon as possible so that we can offer the space to another applicant.  

Where a programme requires full attendance over a series of workshops, attendance at all elements of the programme is expected.  

Places cancelled at short notice can occasionally lead to events being cancelled or postponed, as running events with fewer participants can impact the learning and overall success. However, we understand that cancelling at short notice is sometimes unavoidable.  

Please note cancellations with less than 1 working weeks’ notice may be reported to the sponsoring organisation.    

We reserve the right to cancel or postpone an event should unexpected circumstances occur. Should an event need to be cancelled we will not be held responsible for any travel or accommodation that has been pre-booked by the attendee. 

We are committed to looking at ways we can improve and develop our Leadership Development offers. Your feedback supports us and providers to ensure we are delivering the right interventions in the right way. As such, we would be grateful for your participation in any post-event follow-up & evaluation. 

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